Loews Opens Fred Segal Lending Library

Something borrowed: Loews Santa Monica, now with a side of Fred Segal.

Guests of Loews Santa Monica who book any of the hotels luxurious oceanfront suites will now enjoy complimentary access to an exclusive Fred Segal lending library - the first of its kind for the Los Angeles institution of fashion. Known for its impeccable service and trend-setting style, Fred Segals exclusive Loews Santa Monica lending library will include some 50 stylish accessories for men, women, children, and even pampered pets.

Each item in the collection of scarves, necklaces, sunglasses, jewelry, purses, and more has been carefully chosen by Kirsten Segal, director of marketing and event planning at the store. When stocking the library, I thought of items I forgot to pack in the past and wished I had the opportunity to borrow from a hotel, said Segal. I focused on accessories because I felt guests would forget to bring those little details or would be more inclined to borrow something fun for the weekend that they didnt already own.


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