Tips on Building a Hospitality Brand in China from InterContinental Hotels

A fascinating Wall Street Journal talk with Andrew Cosslet, Chief Executive of InterContinental Hotels Group dishes a little food for thought. IHG was a first general sequence to enter China in 1984 as well as will be opening 4 some-more hotels soon, bringing a total to 132 properties in China. Cosslet has schooled a little lessons on building a code there, which he common with The Wall Street Journal Scene:

1. Follow a pyramid. Always enter a marketplace with a five-star hotel, as well as afterwards widespread out from there with your boutique concepts as well as mid-market hotels.

2. Dont skip breakfast. Apparently people similar to to eat breakfast, generally in midrange properties such as a Holiday Inn Express, an IHG brand. We have these extraordinary cinnamon rolls in a U.S. as a trademark breakfast item, says Mr. Cosslet. In China, you have been perplexing to rise a signature congee which really hits a spot.

3. Be auspicious. The company takes feng shui seriously during a construction as well as designing process beams have been never placed over a ceilings as well as mirrors never face a bed directly, for example as well as it always consults a master prior to scheduling an opening date.

4. Double a staff. The staff-to-customer comparative measure in IHG hotels in China is some-more than double which of elsewhere in a world.

5. Double a fun. There have been some-more banquets as well as parties in a properties in China than anywhere in a world, says Mr. Cosslet, observant which events have up some-more than half of IHGs food as well as beverage revenues in a region.